EDEN

Capture where the experience is entered from and whose brand it carries.

Record the homeowner-intake flow, then capture anchor states.

Record the property-question flow — note how much a homeowner is asked to know.

Capture what home and system information is collected, and whether photos are requested.

Capture the total number of steps and the hardest question asked. This is the ceiling on homeowner self-service.

Capture the resulting recommendation and how it is justified.

Capture tiered options, if offered.

Capture how specific equipment is shown — images, specs, model numbers, or name only.

Capture optional add-ons the homeowner can select.

Capture how price is presented — total, itemized, or monthly.

Capture incentives and rebates, and whether they are applied automatically or merely mentioned.

Capture financing and monthly-payment framing, and where in the journey it first appears.

Capture explanatory content that helps a non-expert understand the work.

Capture warranties, credentials, reviews, or guarantees shown alongside the offer.

Capture the overall presentation quality — this is a direct comparison point against a generic FSM proposal.

Capture the final quote as the homeowner sees it.

Record the homeowner committing, then capture the confirmation state.

Record the handoff moment and capture what the contractor receives.

Capture white-label options — whose relationship with the homeowner is this?

Capture whether an accepted quote lands in the contractor's FSM or arrives as a notification.

Capture what the contractor pays and on what unit.

Capture whether this is sold to contractors, to OEMs/utilities, or to homeowners directly.

Capture any per-lead or per-sale economics — the closest comparison to a demand-marketplace model.